Do you sometimes feel that you are too busy working “in” your business to work “on” your business? You seem to spend every minute working on fulfilling orders or delivering something to a deadline that often the things that can make a big difference get overlooked.
Why not stop and take a breath and spend an hour working “on” your business. Shut yourself away for an hour this weekend and take a look at these simple ideas that could make a big difference.
Schedule your social media content
Social media is important to your business but with so much to think about every day from fulfilling orders to creating invoices with just you to do it all there just doesn’t seem to be enough hours in the day. So how do you find time to check your social media and find the right content to publish? You may be surprised to know that there are effective scheduling tools available such as Hootsuite and Buffer that will allow you to schedule your social media business posts in advance. Simply find 20 post ideas and schedule them over the course of a month. It is important with the various platforms to think about what people want to see though and what will engage them. Think about what you would like to see and what would stop you scrolling down your newsfeed. If you are constantly selling to people you will find that they switch off. It is good to check out your competitors to see how they are posting and what interaction they get from their various posts.Watch Full Movie Online Streaming Online and Download
Look at how you package your product
If you have a physical product, a gift for example, how do you package it? Is it something that people come to you to buy or do you post it out to people? Do you send it wrapped or in a little organza bag? Do you put anything in the bag like a little extra that people will remember you for? It may seem like something simple but people like to receive nicely packaged parcels. It is worth investing a little extra in your packaging for the powerful reviews and recommendations that this will lead to in the future. Have a look online at the various types of packaging available, think about what you have been sent and how it has been packaged and perhaps ask others what stands out to them?
Research your competitors
You may be thinking that you have already done this but ask yourself how much research you actually did? Perhaps this check list will help you identify new areas that you hadn’t thought of
- Who are your competitors?
- Are they online or do they have a physical shop and how does this compare to your company?
- How are their products or services priced?
- How do they market themselves?
- Do they have a website/Facebook/Twitter or other online presence?
- What is the engagement like with their brand – Facebook will give you a good indication
- What are their online reviews like?
- What are their USPs and how do these differ from yours?
Write a list of new ideas
You may have heard the saying “if you always do what you’ve always done you will always get what you have always got”. Does this apply to you? Do you want it to apply to you and are you quite happy where you are or do you have the drive and ambition to take your business further? How can you push yourself that little bit further and drive your business forward? The answers won’t come overnight and there isn’t a magic formula but you have to start somewhere. Why not sit down and write down ideas. Are their new product lines that you would like to explore? Could you survey your existing customers and ask what they would like to see? What would you do in an ideal world and what are your constraints and limitations? Once you start putting pen to paper you may surprise yourself and start to see new business ideas emerging which will invigorate you and push you that bit harder.
Create the basics of something like a newsletter
This is something simple but it will help you generate new customers and talk to your existing customers. A newsletter is your opportunity to shout about what you are doing, special offers, products for events that are coming up, direct traffic to your website or grow engagement. By collecting e-mail addresses from everyone that buys from you there is a whole raft of data at your fingertips that you can use to grow your sales. If you don’t already collect data think about how you can going forward. If you have the data sketch out a newsletter that you can send to this database. Using a programme like Mailchimp you will be able to create and send a newsletter relatively easily. If you don’t know where to start you could use a freelancer that can be found on popular freelancing websites to do the task for you.
These ideas are just the tip of the iceberg and there are so many small things that will make a big difference. Try just one and see the difference it makes.
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